Our Journey
Hi, we're Mishell & Samprass Gotherwal, the sibling duo behind Label Mish.
Our story began long before the brand itself. Growing up in a family involved in textile printing, colors, fabrics, and creativity were always a part of our lives. While Mishell developed a deep love for painting and art from a young age, Samprass was always fascinated by business and building something meaningful.
About Us
Like many dreams, art took a back seat as life moved forward and careers became the priority. But fate had other plans.
It all started with a hand-painted saree that Mishell created for our Nani. The saree was loved by everyone who saw it, so we shared it online. The appreciation and requests that followed made us realize that people were looking for something more than just clothing—they wanted something personal, unique, and made with love.
And that's how Label Mish was born.
Today, we combine Mishell's passion for art and Samprass's entrepreneurial vision to create hand-painted sarees, dresses, tops, and custom apparel that tell a story. Every piece is carefully handcrafted to celebrate individuality and bring a personal touch to fashion.
We believe that clothing should make you feel special, whether it's a custom design created just for you or a meaningful gift for someone you love. Our goal is simple—to turn fabric into wearable art that creates memories and spreads joy.
At Label Mish, every brushstroke carries creativity, every design carries emotion, and every creation is made from the heart.
Handcrafted. Personalized. Made with Love. ❤️
Mishell & Samprass Gotherwal
Founders, Label Mish